She is a standout designer with a refined and colourful aesthetic. She’s studied in Australia and London, interning for Vanishing Elephant, Josh Goot, Dion Lee, Helen Lawrence and Libertine (just to name a few!). Evidently experienced, her latest SS16 collection is vibrant, layered, and abstract in a minimalist way, showcasing the work of a brilliant designer. TEO had the pleasure of speaking with the lovely Alana Flood.
TEO: What is your favourite colour?
Flood: Blue – definitely blue! It’s always been my Dad’s favourite colour, I grew up surrounded by it and I think I subconsciously became addicted.
What is your favourite combination of colours and why?
I think that this always changes based upon what I’m working on. At the moment, I’m really enjoying exploring the different tints, tones and shades of a single hue. So, for example, choosing a beautiful rich green, and then mixing in different combinations of white, black or even other hues to find variances of the original colour.
When designing your latest collection, what difficulties did you have with pairing colours?
There were always too many combinations I wanted to use! It was hard to cull the number of colours down and even then the final collection still hosted a range of 14 colours, which seems a bit daunting when written on paper. The challenges were showcasing such a diverse range of colour, allowing my desire to experiment with hues, all whilst ensuring the collection as a whole didn’t appear too mish-mashed.
What inspires you the most?
Shockingly, it’s not colour! I am really inspired by other creative people who are deep thinkers. For my SS16 collection, I wasn’t inspired by colour per say, but by the working methods of colour theorist, artist and academic Josef Albers. I mimicked and explored a lot of his processes and brought them into the fashion arena. Along the way I have been inspired by many practitioners who think both academically and creatively.
What are your thoughts on the idea that fashion can be made as an expression, which is often then not worn beyond the runway?
I think that fashion as an expression is essential and this keeps fashion thrilling. When garments are presented in the context of a runway I believe the viewer should feel something, not just be sitting there thinking, ‘Yeah, sure, I’d wear that to a party.’ In that moment fashion should be like art – it should evoke and stir emotions and thoughts within the viewer. It should take you somewhere!
Where can we find you?
Words: Charlotte Brader